Client:
Smith & Hopen,
Intellectual Property Attorneys. Our
challenge: to develop a look that would immediately distinguish their materials
from their competitors, present a contemporary image and a progressive "feel"
yet posesses a certain conservatism with flair.
Strategic
Design
We are often
asked to do corporate identity work. We offer those services, but typically
for our branding clients--meaning if we are engaged as branding consultants
or coaches, and working with a client through the strategic focussing aspects
of branding, the identity design work becomes a power extension of the services
we offer.
The logo design work we do often extends into individual product identity, and at times full corporate identity systems and supporting guidlines for use throughout the organization.
The
Strategic Design Advantage
Just
as we maintain a n underlying philosophy of communicating clear-cut value
and benefit to your clients in our brand positioning work, this same philosophy
carries through to our design. We are sensitive to design elements that
communicate both directly and subliminally to your target market. Colors,
type styles, application and use in media are taken into account along with
your strategic and competitive position in the marketplace. The result is
something that not only works because tyou like it, but works for connecting
and reinforcing your relationship with your target market.
Our
Fees
We
are not inexpensive, and never compete on price. We are cost effective.
And our clients always walk happy with our final product. We typically quote
based upon the scope of the project. We do not respond to RFP's,
Our
Own Brands
No brand posirtioning firm would be legitimate without carefully crafting
their own logos and identity system. Ours appear throughout this website.
These designs further demonstrate our abilities to communicate through solid
brand design.
Our
Clients Value
The feedback we get from
our clients is continual appreciation for the uniqueness of our designs
when compared to their cometition and to our other clients. We continually
start with a fresh piece of paper, offer a myriad of design solutions to
choose from, and continually apply marketing thinking--the branding perspective--
to our clients'work.
One client recently said, "I have had 10 designs over the course of my 15+ years in business, but none of them have been talked about like the work from The Advisory Team."
We appreciate the opportunity to apply sound creativity to our clients' strategic objectives and competitive pressures.
