Topic: Branding Impact in Key Account Relationships
Speaker: D. Wendal Attig -- America's Corporate Positioning Coach™
                Based on his personal experience in handling and then
                becoming the Fortune 500, multi-million-dollar account!

How well is your organization capitalizing on your
brand in key account relationships-- one-to-one ?

Creating The Client Comfort Zone™ presents an exciting new perspective on managing your brand assets for maximum customer loyalty in key account, one-to-one corporate/client relationships. Regardless of your industry category, you'll learn the importance of creating a comfort zone which will:

• Make your organization more strategically important to your customer
• Build customer loyalty deliver more customer satisfaction
• Create a position of service leadership for your company or organization

Creating The Client Comfort Zone™ is the next generation of understanding the brand relationship dynamics between companies and their valued key account customers. D. Wendal Attig, marketer, turned-client, turned-executive coach, will help you answer the questions you've always asked about:

• Why you or your company may not be on the "inside track"?
• Why you don't get introduced to important players inside the client's organization?
• Why it's hard to cross-sell your client into other services your company offers?
• Can I really see myself from my client's perspective?
• You may not get invited to important internal meetings when other vendors do?
• How to move with client's changing demands? How? Why?

This hands-on workshop will take through the process of analyzing your own clients help you discover what your organizations role really should be in the relationship with your clients, and the importance of understanding the impact of the relative values each of your clients places on the varied attributes of the service you offer.

The Client must control! The Client will control! Regardless of how excellent your product, price, program or service is! Building intense customer loyalty to your company "brand" starts with understanding the components of the Client Comfort Zone ™.

Once you know what those components are, you can begin to create the comfort zone around your key accounts and clients.

Discover how to capitlize on the three major components of any vendor-client relationship.

This hands-on session helps you discover the contributing forces and service attributes that feed these major comfort zone components

Regardless of your industry, during this session, you'll learn how to build a model of your client's comfort zone With all the contributing factors and service attributes clearly defined, and put into perspective, you'll have an exciting new tool to use in enhancing your understanding of what you offer your client and how every division or department in your operation contributes to building and maintaining this loyalty.

Statistics prove time and time again that it cost four times as much to generate replacement business than it does to retain business you've already worked hard to earn.

• What about increased "share of wallet" with your existing clients?
• Are you strategically positioned with your key client contacts?
• Could that relationship be worth more to you, today?
• Could it be priceless when your key contact moves to another company?

The Ideal Audience:
This presentation is best for marketing, advertising, communications, sales and management executives and senior management teams when your meeting or conference needs to focus, challenge and motivate your audience significantly on the issues of:

• Competition
• Client Retention
• Customer Loyalty
• Maximizing "Share of Wallet"
• Total Corporate Branding

Presentation Formats:

• 60-minute keynote
• 90-minute Keynote
• 1/2-day Workshop

Audio Visual Requirements:

• LCD Computer projector and screen
• A wireless lapel microphone
  

Investment:

• Fee plus travel and materials

Booking:

• Call our offices at 727.394.1468 or email us.
• Or contact your favorite speaker's bureau--we will work with them if you prefer