Topic:     Experiential Branding for increased customer loyalty and ROI
Speaker: D. Wendal Attig -- America's Brand Positioning Coach™

Maybe you've heard the rumblings about experiential marketing--getting the customer "involved" in the transaction, but want to learn how to turn the power of this tool into a competitive advantage for your corporate or product brand.

Now, for the first time, D. Wendal Attig, America's Corporate Positioning Coach™, uncover how you can put your brand on a fast track to customer loyalty using experiential branding to create one of the more cost-effective tactics in your play book.

This cutting edge presentation is loaded
with exciting new examples from large
and small companies like:

• BMW/Mini Cooper
• Build-A-Bear
• Bass Pro Shops Big Cedar Lodge
• The Shirt Stop
• Coffee2go,
• Fantasy of Flight
• Quaker Steak & Lube
• Dimmit Cadillac
• and more

He'll show you how the experts are doing it, then give you overview of the planning tools to do it for your company. This interactive keynote gets your audience involved in discovering;

• The top experiential considerations-- you'll get a fresh perspective on how these essential considerations can link-up with your brand strategy and deliver more than simply fun for the client or customer.
• How to turn key decision drivers into experiential elements.-- you'll learn first hand how to dissect your customer's behavior and find clues to the ideal experiential elements.
• How to discover your customer's fantasy and convert it to cash.--uncover the ideal or "fantasy" experience your target market enjoys about your product/category and how to transition your customer from their fantasy to your reality--seamlessly. (see optional session)
• How to equate your branding initiatives to ROI-- you'll see a formula that you can use to make a bottom-line connection to branding--a frmula you won't find anywhere else.

Optional Seminar Session:

Let Your Audience "Experience" Experiential Branding........

With the optional add-on seminar workshop session, we'll take a test company, with known customer characteristics and identifiable key decision drivers. We'll add the best of traditional marketing and branding and work, hands-on to develop an experiential branding component for this test client.

At the end of the day, when your people are finished with this session and workshop, they will understand how to integrate experiential advantages into their branding initiatives.

These sessions will equip your audience to draw the target market into an experience with the product/company that will create a winning competitive edge.

American Management Association audiences have rated this speaker tops during AMA Executive Forums on Corporate Branding in New York, Chicago and San Francisco. More than 40 AAF (American Advertising Federation) chapter audiences plus corporate, and association audiences in industries ranging from retail, to manufacturing and from newspapers to gas and electric energy who have learned valuable branding techniques from the coach.

The Ideal Audience:
This presentation is best for marketing, advertising, communications, sales and management executives and senior management teams when your meeting or conference needs to focus, challenge and motivate your audience significantly on the issues of:

• Branding & Positioning
• Winning Against The Competition
• Building Customer Loyalty
• Increasing Share of Customer
• Increasing Marketshare
• Ensuring "Share of Wallet"
• Effective Advertising and Marketing Communications
• Doing Business More Effectively in a Restructured Marketplace
• Strategic Business Planning
• Corporate Change and It's Impact On Clients
• The Empowering Impact of Focus

Presentation Formats:

• 60-minute keynote
• 2.0 hour Keynote plus Workshop (includes working case study)

Audio Visual Requirements:

• LCD Computer projector and screen
• A wireless lapel microphone
• VHS projection and appropriate screening device is required for the keynote plus seminar sessions.
  

Investment:

• Fee plus travel and materials

Booking:

• Call our offices at 727.468.9440 or email us.
• Or contact your favorite speaker's bureau--we will work with them if you prefer

Please Note: Content may be revised and adjusted to meet your time requirements of content preferences.