Executive Overview of Fly-fishing retreats featuring "Think Like the Fish " Seminars on Experiential Branding with D. Wendal Attig

EXECUTIVE SUMMARY

“My management team was challenged and equipped. This session unfolded fresh perspectives challenged our thinking and helped us develop key strategies we will implement quickly to stay ahead of the competition. This was exactly what we were looking for --well worth the investment.”

Robert A. Kimsey, CEO
Sizzling Platter Restaurants

We deliver the opportunity to put your team in the water at one of North America’s premier fly fishing resorts while at the same time we infuse the experience with strategy sessions that examine the latest trends in Experiential Branding to keep your organization at the forefront of customer experience management for loyalty and maximum R.O.I.

Forrester Research reports that companies are spending
$11.2 Billion --nearly 80% of service marketing dollars--to
enhance the customer “experience” and differentiate their
brands in 2003 alone. Are you sure your firm is making the
best “experiential” brand management decisions at the top?
These sessions will help your executive team take full
ownership of the brand as a true corporate asset.

“Think Like the Fish” is an interactive presentation that parallels fishing for customers with fishing for trout--putting experiential branding into a context that spawns fresh, strategic thinking. Our working session turns these perspectives into actionable strategies you can implement.

D. Wendal Attig, best known as America’s Brand Positioning Coach™, is the former VP of Martin Advertising and Director of Marketing Communications at Progress Energy Corporation. He’s an international speaker, author and executive coach who knows branding, knows customers, and knows how to spot trends and opportunities to help your team create the customer loyalty advantage that “hooks ‘em for life!” (Click here to review a recent client list)

We have working relationships with fly fishing resorts in some of the premier locations in the US and Canada. We will work with you, your planning team and travel department to structure the right package for your location, travel, time and budget preferences. These locations are fully staffed with expert fly fishing guides that will tailor the fishing sessions to the experience of your group--whether first-timers or knowledgeable anglers. Accommodations from luxury lodge facilities to outdoor camping are available to tailor the retreat to meet your requirements.

Executive Team Bonding Enhances Organizational Success
Inspiring Wilderness Atmosphere Spawns Creative Problem Solving
“Experiential” Branding Examples Open Up Fresh Perspectives
Motivating, Interactive Presentations Encourage Involvement
Creating the connection between branding and R.O.I. help executives take full ownership of the brand.

Email now: or Telephone 727.394.1468