Answers to Frequently asked questions about our Fly-Fishing Executive Retreat Business Presentations on Experiential Branding.

Q: Why Fly Fishing?

Fly fishing is easy to learn, especially when guidance is provided by a professional fly fishing guide--available at all of our recommended venues.
Fly fishing, unlike golf, immediately melts away the spirit of competitiveness within the group. Since most fly fishers follow the "Catch and Release" guidelines, the sport is more about the total experience, than about conquest. Sharing what you know and learn is much easier in this environment.
Like golf and sailing, fly fishing is a sport that matches wits with the forces of nature and as a result produces a rewarding challenge.
Fly Fishing offers a definitive change of venue from typical executive retreats. Recommended locations offer a fresh-air, wilderness feel that produces a sense of appreciation for the environment a definite stress-reducer!
Fly Fishing locations also have a way of spawning fresh thinking by removing participants away from the frenetic pace of corporate pressure, to a place where thinking strategically is less encumbered.
Fly Fishing is Gender Neutral. In today's corporate environment it is becoming more and more critical to avoid excluding any member of the team by choosing activities that a male or female dominated. Fly fishing is equally enjoyable by either gender, and not reliant upon physical strength for success. It also allows for more of the activity to take place in larger groups as opposed to foursomes as in golf.

Q: What if my team knows nothing about Fly
Fishing?

Even better! Under the guidance of on-site professional fishing instructors and guides, who know the area and the best fishing spots, your team will learn as a group and individually.
Together they'll learn something new (challenging personal and corporate development)--everything from tying the fly to the leader, right through to catching the prize fish.
Fly fishing will give them a new "experience" that will galvanize them as a team and help them understand the value of the customer "experience".

Q: Where will our group go for this experience?

We'll help you choose a location that fits your preferences and requirements. We work with retreat facilities that offer everything from an opportunity to "rough it", all the way to luxury accommodations that include other recreational opportunities in addition to fly fishing.

We will coordinate with your staff contact regarding acceptable travel time/distances, length of stay, meeting room requirements, accommodation preferences, level of experience/instruction and guide requirements, promotional items to be provided and budget considerations.

We recommend resorts that have a reputation for attention to detail and excellent in service--experts at what they do.

Q: How will "Think Like The Fish!"
Keynote/Seminar tie-in?

The metaphor is powerful: Customers = Fish which gives us an opportunity to look at all aspects of the interchange between the fly fisher and the fish--the company and the customer.

Q: What is Experiential Branding?

Branding is all about building a valued relationship with a customer that is rewarded with their loyalty--then associated to the name of your company, products, programs or service--your brand.

Experiential Branding at the next level--it examines opportunities for enhancing the experience of the customer in the branded relationship to:

Minimize potential points of pain or discomfort in the relationship,
Increase perceive experience value
Distinguish your company as the provider of choice
Differentiate your company among other options in the marketplace
Override price and commodity-based competition by providing extended value
Increase share of wallet and overall R.O.I.

Experiential Branding is on the cutting edge of consumer demands. If your company serves consumers, your team will profit from learning more about this trend in a context that can immediately benefit decisions that impact consumers. Using the fishing metaphor, these presentations make practical sense with a "recall" bonus.

This will benefit your perspectives and strategic planning across the board on customer relations management, customer service, marketing, branding, advertising, promotion, sales, operations, and facilities.

The experience and the materials together can jump start your group thinking and help you turn fresh perspectives into competitive "street-level" action quickly.

Q: One More Benefit?

This combination of Fly Fishing and learning to "Think Like the Fish!" will give you examples and models that will equip your team to challenge conventional thinking, push your collective creativity out of the proverbial box and into the open--as wide open as the wilderness on this Fly Fishing trip. It will take you to places your team has yet to explore.

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