predictable location? The new trend for executive retreats
is Fly-Fishing. It takes the group to a new venue, spawns fresh
thinking and builds a stronger team because almost everyone is learning something new!
If you’re thinking about taking your executive team to enjoy Fly Fishing
at one of America’s premier wilderness resorts, here's a new “angle”
to consider.........We know that most executive teams are interested in making
these retreats more than simply rest and relaxation. Most are looking for
an opportunity to discuss business issues and competitive strategies and generate
new ideas.
Think Like The Fish™
is a perfect presentation ......using a Fly Fishing metaphor --between fish
and customers-- to help your team examine branding from an experiential sense.
It takes a new approach to looking at how customer experiences create loyalty
to a product or corporate brand. Executive teams can learn all of this in
the wilderness comfort of a lodge or at stream-side facilities, coupled with
the world class fly fishing experiences.
Former VP
of Martin Advertising, D. Wendal Attig is an author,
professional speaker and executive business coach. For almost
ten years as America's Brand Positioning Coach™, “D.” Wendal
has worked with organizations who value and want to enhance
customer loyalty. With the emerging trends aimed at leveraging
the customer "Experience", this presentation covers the latest
concepts and practical case examples of how to do it effectively.
Think Like the Fish™
is the latest presentation and workshop
approach to helping companies and their executives succeed.
It's fun, it's interactive, it's engaging----it's experiential----just like
the concepts your team will discover during this session.
Using examples and case
studies from a broad spectrum of
industries, we look at relationships that loyal customers enjoy
everyday with companies they prefer because of the experience
these companies intentionally orchestrate for consumers.
In “Think Like The
Fish,” The group is transitioned right into the consumer’s mind
set! The entire time, the fly fishing metaphor is woven seamlessly
throughout the presentation, so the group builds reference points they will
never forget-- correlations between fishing and building customer
loyalty.
It's not simply another presentation on exceptional customer service, ---- It shares cutting edge techniques and approaches that will help any group "hook customers for life!"
In this action-packed
60-90 minutes keynote, we discuss the connection between branding and ROI
--- with a formula you won't hear anywhere else -- we learn what we can do
to attract prospective customers and discover how each of the "tools"
in branding can impact success. Ultimately your
team is equipped to "read" the fish---learning how to turn consumer
fantasy into customer loyalty.
While you may consider it difficult to think seriously about business when the glory of the outdoors unfolds and the call of the wild sets in, but in our experience, this very situation spawns creativity --ideas worth capturing so when the group returns to the realities of management, these perspectives will impact the organization’s approach to customer care, and energize fresh, competitive opportunities.
That’s why we’ve
put together an optional hands-on workshop session, too! It facilitates application
of the concepts learned in “Think Like The Fish” to the group’s
specific situation.
This highly customized working session helps executives put the experiential' edge on your team's own branding initiatives. Together we put on competitive "waders" and literally put your management team in the "water" near the customer "stream".
We'll show your team how to take what the organization may already know about customer behavior, examine customer "experience" to identify opportunities and turn them into actionable items --experiences they can integrate into their business model to differentiate the offer and give your organization another competitive hook.
Our goal is to enhance your ability to hook the fish (loyal customers)!
With 10-years in the speaking and seminar business, we’ve learned how to handle all of the details of these seminars, and streamline your staff requirements.
Once you decided this concept is exactly what your team needs, we go to work for you.
We provide you with several destinational options based upon:
- your geographical location
- travel parameters
- budget considerations
- fishing instructional and guide desires.
We can also coordinate:
- Outfitting with Optional Promotional Items and Fly-Fishing Gear
- Letters of Agreement/ Contracts
- All Meeting Materials
- Location Reservations
Your business is valuable to us, and we will work with your staff and the
on-location resort management to ensure an experience with lasting significance
and positive impact.
Email now: or Telephone 727.394.1468
© 2003, D. Wendal Attig, All Rights Reserved
