The Marketplace of the Mind™ This keynote presentation is trip into the branding locker room of America’s Corporate Positioning Coach™—D. Wendal Attig. This former Advertising Agency executive (Martin Advertising and Brennan Ackerman) and Fortune 500 Marketing Communications and Advertising Director -- now professional speaker-- takes on branding from a whole new perspective.

During this interactive session, you’ll see how branding relates directly to customer loyalty and RETURN ON INVESTMENT, plus you’ll tuck some new strategies into your own playbook.

This entertaining presentation will help your group appreciate the impact of branding by;

• Clarifying the 3 critical elements of branding
  that are most often confused
  
  
• Uncovering the 4 keys to organizational
  branding success
  
  
• Seeing Impact of the Internet on Branding
  
  
• Discovering the 5 essential brand equity
  issues and learn how they can contribute
  to your strategic objectives
  
  
• Learning how brand positioning statements can help your team focus and mount a more serious competitive game then your organization
  has ever played before.
  
  
• Examining the timing expectations for brand positioning impact
  
  
• Applying a 12-step game plan for successfully jump starting any branding effort

American Management Association audiences have rated this presentation tops during AMA Executive Forums on Corporate Branding in New York, Chicago and San Francisco. More than 30 AAF (American Advertising Federation) chapter audiences plus corporate, and association audiences in industries ranging from retail, to manufacturing and from newspapers to gas and electric energy have learned these valuable techniques from the coach.

If you’ve ever wanted to put branding to work for the organizations you serve, don’t miss this chance to pick-up cutting edge perspectives, as the coach shares the secrets of successful brand positioning from his hot new "play book"; Blow The Whistle on the Competition – Brand Position Your Company to Win in the Marketplace of the Mind™, published by the Ampersand Publishing Group.