Branding Speaker, D. Wendal Attig, Brand Positioning, Experiential Branding, Executive Branding Coach

D. Wendal Attig is an authority, author and professional speaker on organizational and services branding. Our goal is to match each of his presentations to the specific needs of your organization and audience. We will do everything possible to contribute to your success.

Choose the right presentation for your group:

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Review the responses of previous audiences:

Audience: Advertising and Marketing Professionals
The challenge this organization faced was in bringing in a content-rich presentation that would appeal to a broad cross-section of professionals. This audience included CEO’s, marketing, advertising and sales professionals, plus media representatives and creative writers and designers. The presentation was tailored to show each of these groups how they fit into the overall branding initiative. In response the meeting planner wrote,

"This was our best program of the year!"

Vice-President -- Tampa Bay Advertising Federation

Other Comments from the Advertising and Marketing Communications Industry:

Experienced marketing professionals are sometimes a tough audience. What haven’t they heard? What will this speaker deliver that really matters. The request and reason for booking D. Wendal was the desire to put a motivational marketing speaker on the platform. The results?

"The enthusiastic and energetic way you conveyed the material evoked a responsive chord from everyone. The Marketplace of the Mind TM was definitely time well spent."

Vice-President --Advertising Federation of Sioux City

Audience: Senior Newspaper Marketing Executives

This organization in the Newspaper Industry was putting together a national conference on new product development. They wanted a speaker who could deal with the overlapping issues of retaining the equity in the core brand of the traditional newspaper, while simultaneously creating a niche for the new product. Following the conference they wrote:,

"Your insights on brand positioning were right on target for this group!"

Vice-President -- American Press Institute

Audience: Client-side marketing management teams, advertising agency professionals and radio, TV and newspaper sales executives are together for one meeting, One keynote speaker. This presentation was designed to empower each of these groups simultaneously to go back to their respective companies and apply these principles from their own perspectives.

"W-O-W! Those three letters just about sum it all up. "What a great presentation!"

President -- Piedmont-Triad Advertising Federation

Audience: Healthcare Marketing and Management Executives
The healthcare industry, like many , is experiencing radical change as a result of mergers, acquisitions, changing regulation, and the proliferation of HMO’s. This association of healthcare marketing and public relations executives needed a solid understanding of how brand positioning could help them reposition themselves with their targeted stakeholders and customers. In preparation for this keynote address,
we conducted a pre-conference survey with attendees, to develop a solid perspective on their current concerns. The results of the survey made the presentation totally applicable to the audience. A follow-up article for the association magazine shared the results of the survey, with coaching notes on how to deal with the branding imperative. Their follow-up letter said,

"I continue to be impressed with the value of service you’ve offered."

President -- Virginia Society of Healthcare Marketing and Public Relations

Audience: Promotional Products Professionals
These advertising specialty products professionals wanted to a deeper understanding of branding to help them assist their own clients in maximizing their branding initiatives using promotional products. This CEU accredited presentation started with the keynote, followed by a workshop session using a real case study and challenging the audience to develop a promotional products plan that would compliment the company’s branding strategy. Each team presented their plans at the end of this hands-on workshop. Executive directors from two separate associations later wrote:

"I have attended many programs and seminars in my 30-year career and this is one I have to say ranks in the upper echelon. I highly recommend D. Wendal."

Executive Director, Carolinas Association of Advertising Specialists,

"Thanks for doing your homework on our industry. We could tell you "knew" us by the way you put yourself in our seats as you shared your insights."

Executive Director, Promotional Products Association of Florida

Audience: Professional Speakers
Speaking to Professional Speakers is perhaps a speaker’s greatest challenge., Marketing Your Professional DNA (Distinctive Niche Advantage) TM presented the dynamics of personal branding for practicing professionals and capped off with showing each member how to start analyzing and focussing their practice for greater success. This presentation has been the catalyst for the development of a significant number of highly successful speaking practices in the central Florida region. The president of the association wrote,

"Your presentation was a smashing success –one of the highest ratings ever! Many participants told me they wanted more—more information, more hands on knowledge, more positioning expertise—more D. Wendal!!!"

President, Central Florida Speakers Association.

Audience: Senior Energy Industry Executives
In this instance, the natural gas industry wanted a presentation on branding that was totally relevant to their changing industry. 300 senior marketing executives attended this annual marketing conferences. Here’s what they wrote:

"His hands-on audience participation re-energized and motivated out attendees. He did his homework, learning about our audience, industry and it’s issues so that our conference attendees refer to D. Wendal’s presentation as provocative, entertaining and right on target."

Executive Vice President – American Gas Association

Audience: Restaurant Industry Executives
A multi-franchise operator wanted to learn the latest trends in experiential branding and how those concepts could be used to build a loyalty advantage over competitors in the marketplace. 40+ general management team members attended this annual planning retreat. Here’s the feedback:

"Our management team voted this year’s session as the best yet….in spite of the rain and the “roughing it”. They felt that being in a “comfort challenged” environment brought them closer together in a shared experience. Food for thought." “My management team was challenged and equipped. This session unfolded fresh perspectives challenged our thinking and helped us develop key strategies we will implement quickly to stay ahead of the competition. This was exactly what we were looking for --well worth the investment.” .
President – Sizzling Platter Restaurants

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