• Speakers
• Trainers
• Medical Professionals
• Attorneys
• Entrepreneurs
• Small Business Executives

This One-on-One coaching is designed to help each of our clients move from their perceptions of today's limitations to focussing on tomorrow's opportunities.

The coaching relationship is very unique. Unlike a consulting relationship which is typically centered around a process, Coaching revolves around a relationship of trust, confidence and confidentiality between the client and the coach.

Coaching involves sharing information at several levels as demonstrated in the following proprietary graphic:

Copyright 2002, D. Wendal Attig

To explain the coaching model, consider this a diagram of the confidential relationship between you and your coach, the zones of communication, and the scope of engagement. Here's how it works.

The Confidentiality Buffer
The relationship between coach and client is confidential--totally. This buffer allows the client to speak openly and candidly without fear of reprisal from elsewhere in the organization, or fear of word getting out. Your coach owes you this confidentiality, treating it much like an attorney would treat client-attorney priviledge.

You and Your Coach
This is a dynamic relationship that starts with an alignment between you and your coach--an understanding of your objectives and the coach's ability to assimilate with those objectives and help you develop in that direction for the enhancement of your business.

The Discovery Zone
This represents the early phases of the coaching relationship, when both coach and client take the time to discover the client's professional experience, profile, preferences and successes. This informational exchange gives the coach both historical and "current state" reference on your professional journey.

The Invasion Zone
This part of the relationship unfolds over time, as you become more comfortable and develop more confidence in your coach. The Invasion Zone is where you share with your coach how you feel about your professional and business development history, achievement, successes and failures, your fears, concerns, shortcomings, and biases. This isn't psycho-therapy--we can recommend some excellent help in that arena should you need it-- but is necessary professionally to help you develop in the right directions on three fronts:

Personal Development
In our coaching Personal development deals significantly with business focus issues in your life, rediscovering or reinventing those attributes that create your "value" to the marketplace. We help you develop and objective sense of this value, and uncover reasons why your target market will place value on those attributes.

Personal Effectiveness
Assuming we have discovered and revalued your professional strengths, the invasion zone will help us discover how to package those in such a way to allow you to deliver your"brand" in a fashion that makes sense to both you and your target market.

Personal Projection
This aspect of our coaching deals with how we take the redefined, or refocussed or rediscovered "you" and promote you as a "package" to your target market. We work through the issues of constructing and delivering the appropriate messages to the right market. We also talk about the media vs. personal aspects of delivering your message to produce the business you want to build.

This part of the coaching process is where we begin to discuss your brand, identity, and promotional initiatives and materials development.

...............................A Final Thought on the Coaching Model
It is important to understand that the model does not represent operational phases. The relationship is fluid, responsive and flexible enough move between aspects of the model based upon additional discovery.

Marketing Your Professional DNA™

Often, our coaching involves a proprietary assessment tool to help us and the client develop a profile of the ideal outcome, and provide guidance and action plans to capitalize on the clients' Distinctive Niche' Advantage™ -- the ability to capitalize on individual expertise.

This process provides a solid foundation for making personal branding decisions, creating on-target action plans and developing cost-effective, targeted promotional initiatives.

Action plans from this assessment often include the development of new brand identity elements and promotional materials to better represent the client's DNA™.

When those needs fall within the scope of services we offer, we will suggest moving ahead. When the client's needs fall outside the scope four services, we will recommend other sources we have worked with and found to meet our standard of excellence.

Our clients--those who have profited from our coaching-- convinced us to explain more about how we work to help small business and private practice professionals reach their objectives. Wherever possible, we have been honored to include their comments. I personally hoped the explaination helps.