Selling Your Idea to Investors? BrandCheck is a low-cost overview that asesses the idea or concept along with the marketing plan and delivers a stamp of relative approval that you can use along with other appropriate due dilligence to drive your fund-raising initiatives.

Pre-branding Feasibility  Ever wonder if your organization is brandable? Brand Factors is an excellent tool for discovering your organization’s propensity for branding success--before you spend the money on a full-blown initiative. We work with your senior management team to assesses the critical factors to branding success and deliver recommendations based on our findings.

Brainstorming the Brand   Branding Initiatives are successful because great ideas coupled with sound value are communicated to create interest, involve clients/customers, convert involvement into purchasing decisions and ultimately create loyalty. BrandStorming is a teleconference or on-site opportunity to flesh out a fresh combination of concepts and direction that will streamline your success in the marketplace. BrandStorming is customized to the specific needs of the organization and is a tworking session that augments the resources the organization already has in place, with an infusion of creativity, objectivity and consumer perspective.

Due Dilligence for Serious Investors. More serious than most about your New venture or investment? BrandVenture is a step above the BrandCheck and provides a full audit of the marketing and business plan, interviews with the principals and an audit of the market research and marketing communications initiative. BrandVenture results in an on-site or teleconference discussion of the finding, opinions, concerns and potential. Since brandability affects ROI, investors need to know if any new opportunity is potentially brandable. This is our most complete preliminary study of an opportunities branding potential.

Assessing Branding Practices, Delivery and Customer Reaction. This is a customized consulting service which determines where you are in your current organizational branding initiative and includes appropriate components. These always include an audit of your brand identity, brand communications and integration and may included qualitative or quantitative research based upon the life-cycle stage of your brand.

Constructing a Value-Based Promise. This on-site session works with your staff to develop a “contract” between your organization and your primary target markets---a contract that forms the basis of the promises you will build your brand around -- promises your customer can count on your organization to deliver.

Strategic Brand Identity Design. Whether a company is new, or existing, solid brand design is critical in two areas; 1) To project the level of credibility needed to create opportunity and compete effectively in the chosen sector and 2) To reinforce the strength of the organization and reinforce the customer or client decision. Our current portfolio is available for preview; just click here.